Category: Marketing
Are We Market Ready Yet?
An interesting analogy struck me yesterday as I was watching the movie “Are we there yet?” Product Stakeholders during a software product life cycle can become more like the kids in the movie who sit in the back seat and keep asking the question “Are we there yet?” A product development group is much like [...]
The Market Readiness Philosophy
Market Readiness is important because that’s what makes business sense and that is the thing if overlooked can adversely effect your product’s marketability Market Readiness is not about Marketing your product but shaping your product to be Marketable. Thousands of products are being developed in parallel across the world addressing specific niches the product owners [...]
No Social Media Experts – Only researchers
Who is a Social Media expert? One who has written books, or someone who has been making money using Social Media, or someone who consults small and large corporations on implementing social media strategies, or would it be some one who gives talks on Social Media. May be all of them, may be none of [...]
It is all about the Data
There was a time when Marketing based on a lot of research and many times when the final arrow was shot it was done a lot of guts and faith, but that has changed in the recent times. Now Marketing in any company depends tremendously on data received from online properties. Though there is a [...]
SocialCRM in 2012
Let us admit Social CRM for many companies is about how well they can sell more which might not be the correct thing given the potential of Social Media to enhance your business. Yes Profits and revenue are important but they don’t happen without customers and that means customers who are happy with you. Take [...]
The Dilemma of Celebrity Tweeters
When we have enough reality shows where celebrities face each other, the twitter paradigm has posed a new type of challenge for the celebrities. Not a competition but a dilemma that many celebrities who choose to tweet will face in the future. The power of social media has become so much ingrained into the lives [...]
Can low Twitter Following Make business sense?
The Answer is Yes….. More twitter followers need not mean more Popular, though many wish to think the other way. We are not talking about celebrities, but the typical you and me who are known only to a few of our friends and their friends and now may be to a few hundreds, thanks to [...]
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