Home » Posts tagged 'Marketing'

  • No Social Media Experts – Only researchers

    No Social Media Experts – Only researchers

    Who is a Social Media expert? One who has written books, or someone who has been making money using Social Media, or someone who consults small and large corporations on implementing social media strategies, or would it be some one who gives talks on Social Media. May be all of them, may be none of them. In my opinion, I believe there are no experts. This is too young a field to claim expertise on, not yet in my view. [...]

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  • Google Reader is a Savior

    There is so much information out there that you will not be information starved that easily. But it is important that you put yourself into a restrictive information diet to ensure that you feed yourself with healthy information that can build your thoughts. But the big question is with just a few hours and so much information online how do you manage your time? I have found my answer in Google Reader that feeds me information (sometimes so much) that [...]

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  • Tim Ferriss and his Four Hour WorkWeek

    Tim Ferriss and his Four Hour WorkWeek

    Tim Ferriss if anyone does not know wrote the #1 Best Seller 4Hour Work Week. He also has a lot of things like Tango, Kick boxing and similar things that he has championship titles on. He is the guy who coined the phrase Lifestyle Design. An acclaimed speaker and motivator and inspiration for a lot of people. I heard about him a few years back and bought his book, read it and also followed his blog for sometime till I [...]

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  • Can low Twitter Following Make business sense?

    The Answer is Yes….. More twitter followers need not mean more Popular, though many wish to think the other way. We are not talking about celebrities, but the typical you and me who are known only to a few of our friends and their friends and now may be to a few hundreds, thanks to the arrival of the Social Media. If you have thousands of followers and a 5% of the same number as the ones you are following, [...]

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  • The Market Readiness Philosophy

    Market Readiness is important because that’s what makes business sense and that is the thing if overlooked can adversely effect your product’s marketability Market Readiness is not about Marketing your product but shaping your product to be Marketable. Thousands of products are being developed in parallel across the world addressing specific niches the product owners have envisioned. Not all reach to the Market, and even when they reach many fail for they were never addressing what the market wants How [...]

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  • Business Relationships in Social Media

    Social Media is a great place for personal connections, and can be even more powerful as a business connection point. But if not properly managed and monitored, you can end up spending much more time than you intent to and be carried away in the maze, not able to give proper business justification for the same Formulating a plan and deciding where all to connect is often the first step to start building and assuming that many people already are [...]

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  • Social Media Relationships

    Social Media Relationships will influence the relation building process across businesses with much vigor than it happens now. While the majority of the Social media space is being used by personal choice, the time is not far when people start using it for strategic business needs. Sales is an evident beneficiary for this, so will support, account management and all other CRM, PRM and other RM systems benefit from a collaboration and integration with the Social Media An efficient way to [...]

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  • Social Media Advertising and Communities

    Why advertise in a Social Network like Facebook or MySpace or LinkedIn, why is it different? And why is it becoming more and more relevant as time goes. I asked this question to myself some time ago and the answer I found was that to be heard worth a dime you need to shout out about your business in a place where people interested in your products hangout and not in a crowd where people are running with no phase [...]

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