Home » Posts tagged 'Product Management'

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  Using Social Media in Product Development

  August 5, 2011 / Articles, Opinions, Product Management, Social Media, Tech & Marketing, Technology

  The Social Media and Social Networks are changing the way people work. In a Software product development scenario Social media can deliver some very interesting value propositions. We call it the Social Feature BOX. This addresses a key element in product development mainly Prioritizing Feature lists. This is a process to convert the noise in the social media to actionable information through the use of some innovative ideas as shown below Arriving upon the right set of features to be included [...]

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• The Market Readiness Philosophy

  July 15, 2010 / Articles, Opinions, Technology

  Market Readiness is important because that’s what makes business sense and that is the thing if overlooked can adversely effect your product’s marketability Market Readiness is not about Marketing your product but shaping your product to be Marketable. Thousands of products are being developed in parallel across the world addressing specific niches the product owners have envisioned. Not all reach to the Market, and even when they reach many fail for they were never addressing what the market wants How [...]

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• Transparency among Software Teams

  June 3, 2010 / Articles, Opinions, Technology

  Transparency is so important when you work in teams. It helps in building a connection between team members. Transparency will also bring the abilities and inabilities to light. But if the team has been formed with a common goal in mind then team members help each other to succeed. Now transparency without the urge to succeed or the commitment to progress is the end of the road for many. And that serves right because you are in the team because [...]

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• Role of a salesman in Product development

  March 15, 2010 / Opinions

  Sales people are not often seen in product development meeting, they enter when the product is ready to be sold. But many would agree that the sales acumen of the people involved in various levels of product development tremendously contribute to the final success of the product. Then why is a sales guy not involved in a product journey from the very start? The answer is quite simple sales people should sell and not develop. I have a different approach and [...]

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